Traditional Marketing and Internet Marketing have been viewed as opposing forces for too long. At Blue Alley we believe that only by finding the balance between these two can optimal results be accomplished.
Every business is unique. There is no super-secret marketing formula to success! Blue Alley’s philosophy is that your business should be treated as such. With experience and knowledge as a foundation, Blue Alley will build a plan that is custom fit for your business.
Should Internet marketing replace your traditional marketing plan? That depends on your business, but generally it should be integrated into your overall marketing strategy. Instead of adding to your budget, however, Internet marketing can actually reduce your costs and improve your ROI. Your Internet marketing strategy can be changed on the fly at a low cost as customer feedback or changing trend forecasts dictate.
Traditional Marketing can reach a specific crowd that other forms of marketing including Internet Marketing could never reach. Every business has its own style and preference of clientele but traditional marketing has overall held more value in regards to branding than Internet Marketing. When both methods of marketing are put to use together it can create an unstoppable force.