The Importance of Internet Marketing
The business landscape of today is nearly unrecognizable from that of even just ten years ago. No longer can you rely on traditional marketing and advertising methods to be successful. Savvy business owners know that an effective, dynamic Internet marketing plan is essential to achieving optimal profits.
Internet marketing is much more than writing a blog entry once in a while or buying an ad here and there, although blog marketing and website advertising are certainly two very important pieces of the equation. Internet marketing entails a menu of dozens of services like email marketing, website directory submission, search engine site submission, website optimization, social network marketing, viral video marketing, affiliate marketing, link building and many, many more.
Millions of people use the web every day. Whether checking email, reading the news, watching videos, keeping up with friends on social network sites or searching for information, these savvy consumers are online every single day. This gives you the perfect opportunity to expose them to your business. That’s a much larger market than you could ever hope to be exposed to with traditional advertising methods.
Where to start? Begin with search engine optimization from the bottom up. If your website is not on the first page of search engine results, chances are people just won’t find you. SEO practices include building an optimized website, directory submissions, deep linking, RSS feeds, specialized keywording and many more tricks of the trade to make sure targeted viewers can find you fast. Search engines constantly change their ranking strategies, and keeping up with them can be difficult. Outsourcing to a team of Internet marketing experts can make sure you are maximizing your efforts instead of wasting time on outdated methods.
You also have the opportunity to build relationships with your customer base in ways you never could before. Social network marketing allows cost effective instant feedback and trend tracking that was never available with traditional marketing methods, or only at great cost. The web moves at the speed of light, and what once took years to research and implement can now happen online in a matter of hours or minutes.
Internet marketing professionals — like the website promotion experts at Blue Alley Marketing — guide you through the process of determining the most effective strategy for your business. They can pull everything together for you and implement your program while showing you the value of your investment at every step of the way. They can do as much or as little as you need them to, from a small consultation to a complete marketing overhaul, while saving you a lot of time and increasing your ROI. Instead of adding to the workload of your already overworked marketing and IT departments — who probably do not have the time or required expertise to plan and implement a precise, technically rigorous Internet marketing plan — hiring an outside, expert team may be the best course of action.