Targeted email marketing is the key to any email marketing campaign and is no comparison to an ordinary email blasts to general recipients. If you have a product or service and you know the type of people that are best suited to receive that product or service then you can do a targeted email marketing campaign targeting only those groups of people. Targeted email marketing can be extremely helpful to businesses but it is important to first be aware of what it is and what it involves. As long as you know how to go about it you are going to see a improvement in your business. Targeted email marketing campaigns take a little bit of time and patience to achieve success. Many people make the mistake of thinking that their email campaigns consists primarily of simply sending out emails .
Targeted email marketing is your answer. Simply put, this type of email promotion sends messages to people who have already expressed interest in receiving information about your kind of goods and services. Targeted Email Marketing is a service where we do the homework for you and determine who is most likely to be interested in your product or service. Start by doing demographics and reviewing market test results and then build an email list that offers the best chance for conversions and the maximum return for your investment.
Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail (snail mail) and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. Email Marketing is all about relationship building. Email marketing lets you reach literally thousands of prospective clients with little effort and practically no expense. It’s a great way to stay in contact with your client base.
Email marketing is one of the most important internet marketing methods available, and if done right it will change your business. These are campaigns where you send out batch emails to a list of interested customers. Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results, while investing only fractions of a penny per email message to your customers and prospects.
The Pope tells Priests: We Must Blog
Pope Benedict XVI has demanded in a recent message that the Priests start using Social Media outlets including Blogs. As the Catholics 265th Pope, Pope Benedict XVI has been a very surprising and extremely supportive advocate of Social Media and Social Marketing. After the support and momentium gained by social media for the now President Barack Obama it appears as if many of the world leaders has chosen to start using the internet to help them gain and retain followers.
It looks like even though Pope Benedict XVI is a fan of Social Marketing and Blogs, he does not have a Twitter account yet. Last year, he launched a YouTube channel, and six months ago, he released Facebook and iPhone apps to spread the Church’s message. It looks like that he hopes Catholic priests will follow his digital example. It is going to be very interesting to watch the evolution of the Catholic Church’s Social Strategy.
Here is a very small excerpt from the Popes message:
“The spread of multimedia communications and its rich “menu of options” might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel, exercising their proper role as leaders of communities which increasingly express themselves with the different “voices” provided by the digital marketplace. Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.”
Link building to build your email list
How is it possible to use link building to grow your email list? This is one of the best secrets that Internet Marketeers have kept quiet. The tactic is so easy its either going to make me look like a genius or like a complete idiot… you decide, lol.
Most people have a small section on their website that allows users to subscribe to your newsletter, if you don’t have this get it IMMEDIATELY!!! this is very important. But that’s where most people stop. You should also create a page that is completely focused on this email list allowing visitors to sign up to your email list / newsletter. Make sure this page has a lot of great content on it for search engine value. The the goal is to make sure you are linking to that exact page, start by in-site linking (make sure you have links throughout your website that are linking to it). Then find other sites that will link to you (I have a list of 8 places to find links below), and market this page specifically to people who are looking to be added to your newsletter, or a newsletter with your topic.
The 5 Steps to building your email list through link building:
- Allow users to sign up for a newsletter or to join your email list (this should be on every page)
- Create an email subscription page
- Make sure you are linking to your email subscription page from every page on your site (try putting it in the header, side navigation, or footer)
- Add several paragraphs of GREAT content on this email subscription page.
- Start link building: Link to this page from other websites.. some of the easiest ways to do this are listed below…
8 easy ways to build links to you email subscription page:
- Add you website URL to your email signature
- Post comments on blogs (not SPAM – make sure it is a quality blog comment)
- Post to relevant and high traffic forums (make sure its quality not SPAM)
- Compliment other websites, and send an email to the webmaster of the site you are complimenting, and ask for a link back to that page
- Give testimonials, give your testimonial to websites with the condition that they post your link (remember this is an endorsement, so don’t endorse a product, service, company, or website that you do not believe in)
- Link Exchanges are a great way to get quick momentum with the search engines
- Submit an original article to the main article directories
- Submit your website to the leading Website Directories
